Apple has long presented privacy as a core belief, and a unique selling point that other big tech companies typically don’t match. It’s been steadily adding features over the past few years that bolster that position, granting users new ways to protect their data.
So it’s no surprise to see Apple expanding its reach into privacy education in the wake of Data Privacy Day, with two new strategies to spread awareness.
First is the launch of an amusing short film starring Ted Lasso star Nick Mohammed, in which an Apple employee follows him through an “average” day to see first hand the multiple ways in which iPhone offers protection against data misuse and tracking.
Second is a new Today at Apple session called “Taking Charge of Your Privacy on iPhone.” These free 30-minute sessions, starting this weekend, will teach attendees how to make use of vital privacy features of iOS and can be booked online for your local Apple Store.
iPhone really does a lot of work behind the scenes to protect you, but knowing which features to use (and when) is crucial when staying safe online. There are dozens of ways you can be tracked online, so shutting down as many inroads as possible is a smart move if you care about privacy.
Of course, we’ve already covered many of the features Apple is set to discuss in these Today sessions, so if you’d prefer a quick recap from the comfort of your own home, theses articles are a good place to start: Tracking Permission, Safety Check, Passkeys, App Privacy Report.
We also compiled all our best privacy tips and articles into a full ebook, which is available to buy here. Just sayin’. (Tips Premium subscribers can get a free copy – check the ‘Welcome to Premium’ post in the Expert Guides tab of the app for details.)